50x Optical Zoom (24-1200mm)

Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. Not only will you have the ability to move in to the shot you want, but you'll also be able to capture those shots with incredible Canon quality. The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies advanced stabilization technology to help keep images clear and virtually shake-free in a wide variety of conditions.

Intelligent IS

Intelligent IS analyzes camera movement and applies a suitable shake correction method for the shooting situation. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make effective IS settings to help capture a steady image.

20.3 Megapixel* High-Sensitivity CMOS Sensor

The PowerShot SX540 HS camera employs a 20.3 Megapixel* High-Sensitivity CMOS sensor, which delivers powerful imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise. It's also incredibly fast, capable of rapidly capturing and moving image data to the processor, as well as enabling fast continuous shooting and fast autofocus.

DIGIC 6 Image Processor

The PowerShot SX540 HS camera is equipped with the DIGIC 6 Image Processor, which helps boost image quality in both stills and video. Improved light sensitivity allows for higher resolution with less noise when shooting in dark conditions, and Dynamic IS detects and compensates for tilt and parallel movement (shift blur) to help create video that's virtually free of distortion. The processor also enhances the performance capabilities of the PowerShot SX540 HS camera, enabling high-speed, high-quality continuous still image shooting at up to 6.0 frames per second. And video recording is impressive as ever, as the DIGIC 6 Image Processor enables Full HD at 60p, as well as MP4 recording. Highly compressed MP4 video not only preserves space on your memory card but also improves playback on compatible mobile devices. Plus, with MF Peaking possible thanks to the DIGIC 6 Image Processor, you'll have a pro-level focusing tool at your disposal.

Built-in Wi-Fi® Technology Makes Sharing Quick and Easy

Built-in Wi-Fi® technology allows for on-the-go convenience when you want to share your photos and videos with friends and family. Easily post your images to social networking and media sites - Facebook®, Twitter®, YouTube™, Flickr®, and Google Drive™ - through CANON iMAGE GATEWAY* directly from your PowerShot SX540 HS camera, or save them to the online photo album to share anytime, anywhere. The camera can also connect directly to both compatible iOS®** and Android™ devices***, and upload images via the free Canon Camera Connect app** without a computer. You can control the destination of your uploads to share with everyone or to select groups, and even add comments. Sharing video is also easy with Wi-Fi® equipped PowerShot cameras, which record video using the easy-to-share MP4 format. Wi-Fi® capability makes posting in real time possible, so you can keep everyone up to date with photos and video even as events unfold. Wi-Fi® technology also allows you to transfer images to other Wi-Fi® equipped PowerShot cameras or print your photos directly to a PictBridge (Wireless LAN) certified printer. Thanks to the newly added Wi-Fi Button, you can now connect in both Shooting mode and Playback mode for quick and easy operation. You can even turn on the camera and connect at the same time with just one press of the button, helping you get right to sharing and managing your files when you like.

Built-in NFC (Near Field Communication) Technology

PowerShot digital cameras with built-in NFC (Near Field Communication) technology provide fast connectivity with a single tap. Simply touch the NFC icon on your camera to your compatible Android™ device***, and the Camera Connect app will launch automatically for quick, easy sharing of your images. Built-in NFC technology also makes it simpler to install the app. If the app hasn't been installed yet, once you touch the devices together for the first time, the download screen will display automatically. Simply touch the camera against an NFC-equipped device with the Canon Camera Connect app** installed, and a Wi-Fi® connection is established - no camera operations required. Even if your camera is off, NFC turns the camera on and establishes the connection (confirming the camera's nickname and privacy settings before the first connection is required).

Image Sync Function

In addition to wirelessly transferring photos and videos through CANON iMAGE GATEWAY* to your computer, you can now view and download them from your compatible smartphone. Take them where you like, when you like, and use your familiar smartphone operations to view and share them.

Remote Shooting with the Camera Connect App

With the built-in Wi-Fi® on the PowerShot SX540 HS camera, you can use your compatible smartphone or tablet** to remotely control the camera. Simply connect wirelessly to your device and access the free Canon Camera Connect app**. Your device will show a live image of the camera's capture - ideal for a commemorative group photo, wildlife shots and all kinds of situations. The camera's versatile 50x Optical Zoom, flash, self-timer and shutter are all under your control, with images being saved to your camera as usual.