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Home About PB Tech

About PB Tech

Saving you money since 1993

Founded in 1993 and 100% New Zealand owned, PB Tech is NZ's largest computing and I.T. retailer with stores + service centres throughout the country and a hardworking team of over 600 staff.

In addition to our retail and service locations, PB Tech also has dedicated Business, Education, Wholesale and Service divisions operating from our 7,000+ square metre head office and distribution centre in Manukau, Auckland...Read more

Over the last 25+ years, we've worked hard to build a trusted reputation as a leading supplier of technology products and services for home, business and the public sector, and count many of New Zealand's largest companies, government departments and educational institutes as our customers.

Much of PB’s success is the result of an unwavering commitment to helping our customers save money by offering New Zealand’s lowest prices on a huge range of computing and technology hardware. Our obsession with being NZ’s best value shopping destination for all things tech is complimented by our unmatched selection of products in-stock and ready to ship, our convenient shopping locations in-store and online, as well as our passionate and knowledgeable staff...Read less

Check out the PB Tech story below to learn more about how we do it!

The PB Tech Story

Once upon a time in... Panmure

It all began in 1993, when our founder Pat opened up a small computer repair business in the Auckland suburb of Panmure. It was during these early years at PB Tech that he first became frustrated with the high prices of the computer components that he needed to carry out his repairs.

His solution to combat these high prices was to call up other local computer businesses and arrange ‘group buys’ from overseas suppliers where he could leverage the bulk quantities ordered to negotiate a better price. Pat couldn't have known it at the time, but that very first bulk buy he arranged sometime in 1995 was the start of a strategy which would help propel PB Tech to become New Zealand’s largest locally owned computing and I.T. supplier.

Cutting out the middle-men to deliver better value for Kiwi consumers and businesses

Until PB Tech came along nearly all New Zealand computing and technology retailers were buying exclusively from local distributors (the middle-men). This was great for the mostly overseas owned distributors who had developed profitable New Zealand arms of their businesses, but it was not great for Kiwi consumers.

By seeking out bulk deals, often directly with manufacturers based overseas, PB Tech was able to supply many of the same popular products Kiwi consumers wanted but at a significantly reduced cost.

We spend less, so you save more!

It’s not just PB Tech’s customers that love a bargain, PB Tech loves a bargain too! We’re always looking for innovative ways to keep our running costs low, so we can pass those savings onto our value conscious customers.

You won’t find PB Tech stores in high rent cost locations such as malls and high streets, and unlike many of our competitors, we avoid expensive advertising campaigns as well.

We think our genuine low prices create enough buzz on their own, so why waste all that money on fancy showrooms and advertising when we can use it to keep our prices low?

New Zealand’s BIGGEST range of technology products

Technology is in our blood, and when you step into a PB Tech store or visit our online store you can immediately see how much passion our product team has for ensuring we range the very best selection of tech products from amongst the world’s leading brands.

Nowhere else in New Zealand can you step inside a retail showroom and find the very latest in consumer tech such as laptops, smartphones, TVs, headphones and cameras, alongside a huge array of specialist computing hardware, professional I.T. equipment and the very latest in networking, surveillance and smart home devices.

Expert advice with solutions for Home, Business, Education & Wholesale

PB Tech’s sales and support teams are a diverse bunch with one common trait – they love their tech!

Whether you’re looking for products, services or solutions for your home, business, school or other organisation, you can be confident of our commitment to offering you expert advice while delivering the highest standard of service at all times.

If you are a reseller, PB Tech also has a dedicated wholesale team who can work with you on wholesale solutions for the more than 40 top tech brands we distribute throughout New Zealand and Oceania.

We don’t just sell IT - we install IT, manage IT and fix IT!

PB Tech employs over 100 dedicated technicians and engineers, with technicians located at all of our stores as well as at our huge I.T. service centre in Manukau - one of the largest of its type in New Zealand.

Our capabilities range from large scale PC assembly and disk imaging, to electronics repairs on popular devices such as laptops and smartphones, professional on-site AV and security installations right through to fully managed I.T. support for businesses up to 500 seats.

Being able to support the products we sell in-house gives PB Tech a huge advantage when it comes to rectifying faulty hardware quickly and painlessly for our customers. The scale of our in-house service operation and our team's vast experience are the reasons why we’re an authorised repairer for leading brands such as HP, Samsung and LG, as well as top insurance companies within New Zealand.

More than a quarter of a century later, we’ve served over 1 million customers

We're really proud of how far we've come since our humble beginnings in Panmure. Now with over 600 staff in the PB Tech family, and stores throughout New Zealand, PB is able to deliver savings to our customers at a scale much greater than ever before.

With plans to grow our store network and expand our range of products and services even further, the next stage of PB Tech’s journey is shaping up to be an exciting one. We look forward to having you along for the ride!