Samsung S90F 65" 4K OLED Smart TV

A smart voice assistant

Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's capable of grasping the wider context. Enjoy smooth conversations, easy searches, intuitive reactions and seamless device control.

Settings that intelligently optimise picture and sound

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimised and remastered to your content and space

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds - like dialogue and background music - and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology*.

Stay connected to your pets

Use your TV as a pet-sitting assistant. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to help calm them down.

Feel the full power of AI in 4K

This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're using streaming apps, playing your favourite video games or watching live sports.

Boost shows and movies to 4K resolution

Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks - all while maintaining sharp and smooth picture quality*. 

Powerful brightness and deeper contrast

Our processor analyses each scene and boosts for improved brightness. The result is an incredibly bright screen with a deep range of contrast, which makes even minor details stand out.

Deep blacks,clean whites and lively colours

Samsung's unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Real Depth Percieved

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background - mirroring how a human eye processes depth.

Intelligently enhanced colour expression

AI recognises each scene and enhances colour expression accordingly, so your viewing experience become vivid and dynamic.

Easily spot moving objects and text

Our AI processor smooths out and sharpens motion, so you can see moving objects and text clearly. Watch live sports and fast-paced action easily.

Catch hidden details in dark scenes

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

Get smooth motion for games up to 120Hz

Experience your favourite games without lag or blur. Samsung's unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 120Hz.

Seamless AI-driven game optimisation

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play.

Tear free, stutter free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Fast, smooth low input lag gameplay

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.

Fine-tune your game settings as you play

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Immersive lighting that syncs with your game

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights* for matching effect - resulting in an incredibly immersive viewing experience.

TV and soundbar play together in smooth harmony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio* to play simultaneously - without muting the speakers of either device.

A next level Dolby Atmos experience

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.

Immersive virtual sound that tracks the action

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distraction

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

Personalise your screen experience

One UI Tizen provides a personalised screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Connect and manage your smart home devices, all from your TV

With a built-in smart hub*, your TV can connect and control smart devices - even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

A sleek design that complements any space

OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.