Samsung S90F 77" 4K OLED Smart TV

A smart voice assistant

Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's capable of grasping the wider context. Enjoy smooth conversations, easy searches, intuitive reactions and seamless device control.

Settings that intelligently optimise picture and sound

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to your surroundings and the content you're watching.

Sound optimised and remastered to your content and space

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds - like dialogue and background music - and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

Stay connected to your pets

Use your TV as a pet-sitting assistant. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to help calm them down.

Our most advanced AI-powered 4K processor
NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're using streaming apps, playing your favourite video games or watching live sports.

Boost shows and movies to 4K resolution
4K AI Upscaling Pro

Watch your favourite content in more brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks - all while maintaining sharp and smooth picture quality.

Powerful brightness and deeper contrast
OLED HDR+

Our processor analyses each scene and boosts for improved brightness. The result is an incredibly bright screen with a deep range of contrast, which makes even minor details stand out.

Deep blacks, clean whites and lively colours

Samsung's unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and incredibly accurate.

Real depth percieved

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background - mirroring how a human eye processes depth.

Enjoy a full range of authentic colours

As a trusted symbol of colour fidelity by industry experts, 'PANTONE Validated'* certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

Intelligently enhanced colour expression

AI recognises each scene and enhances colour expression accordingly, so your viewing experience becomes vivid and dynamic.

Easily spot moving objects and text

Our AI processor smooths out and sharpens motion, so you can see moving objects and text clearly. Watch live sports and fast-paced action easily.

Intelligently refines content to HDR-like quality with AI

Enjoy bright highlights, clear details and vibrant colours. Our TV uses deep learning algorithms to analyse standard SDR content, then optimises it to HDR-like quality.

Catch hidden details in dark scenes

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

Get smooth motion for games up to 144Hz
Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung's unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz*.

Fine-tune your game settings as you play

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Fast, smooth low input lag gameplay

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.

Tear free, stutter  free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Seamless AI-driven game optimisation

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play.

Immersive lighting that syncs with your game

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights* for matching effect - resulting in an incredibly immersive viewing experience.

TV and soundbar play together in smooth harmony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio* to play simultaneously - without muting the speakers of either device.

A next level Dolby Atmos exprience

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.

Immersive virtual sound that tracks the action

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Enjoy clear dialogue. Our AI technology enhances voice clarity in response to ambient noise from your surroundings.

Personalise your screen experience
One UI Tizen

One UI Tizen provides a personalised screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Connect and manage your smart home devices, all from your TV
SmartThings

With a built-in smart hub, your TV can connect and control smart devices - even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

Gesture to control with your watch

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures*, like pinching to select an option, or moving your wrist back and forth for pause and play.

Save energy with intelligent analysis

Easily reduce your power consumption by turning on AI Energy Mode*. Your TV will auto-adjust its brightness based on the room's lighting and your user activity. It also subtly adjusts brightness during different scenes to save even more energy.

Control your TV from your phone

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

Spatial 3D sound with galaxy Buds

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

Transform your TV into a Karraoke stage

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment - your singing setup is already here.

A sleek design that complements any space
LaserSlim Design

OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.